How to install a WordPress Theme

A Brief Introduction to the technology called WordPress

WordPress is no longer used by companies that have an internet only business model but also by other companies that have an offline business model. This is because they know their future customers are on the web and they need to cast the net wider in order to catch them early before the competition does.
It helps in two -way communication and can turn your website into an online brand that people can trust.

Premium WordPress theme offered by Jthemes Studio are such that the user must just install the theme without worrying about the code and make the desired customization’s to suit their online business.

What all can you do with WordPress

Every kind of theme exists for every kind of business in the WordPress universe and re-sellers make millions by selling WordPress themes to end users. Here is a list of all the things that you can do with WordPress.

• Personal website or blog
• Personal design portfolios or acting portfolios
• Business website for your firm or company
• E-commerce website to sell products and services
• Job posting website
• Business directory or classified site
• Article directory site
• Question answer website for students
• Fundraising websites for non-profits and religious.
• Online communities
• Coupon and auction related websites
• Multi-lingual Wikipedia type websites
• Websites used for podcasting

How to go about installing a WordPress theme?

There are three popular ways, users deploy in order to install a WordPress theme. This can be either through:
• WordPress Admin theme search
• Upload method from WordPress admin
• Installing a WordPress theme using FTP

In the following paragraphs, we will elucidate the process of installing each of these themes in detail:

Installing a WordPress theme using an Upload method from WordPress admin

This method will allow you to install commercial premium themes that come at a sizable cost but help you build your online brand and cultivate a superior image to full effect in the mindscape of consumers.

Step 1: You can get themes from marketplaces like ThemeForest, studio press, ithemes unlike here you get only freemium themes.
Step 2: Start downloading the zip file of the theme that you just purchased from a marketplace or commercial theme provider.
Step 3: Log into your WordPress admin and click on Appearance> Themes and then click the Upload theme button at the top.

Using FTP or file transfer protocol to upload a WordPress theme.

This is a slightly more advanced procedure than other methods and you either take the help of a developer or watch some video tutorials to get an idea of how the whole thing works.

• Set up your FTP Program
• Connect to your host using FTP
• Go to the path (wp-content/themes/) and upload the theme folder there.
• Always unzip folders before you upload a theme in FTP

Users desire the most sophisticated themes these days that come with sliders, and the ability to make changes to the color, font and style of their online storefronts. Responsive, retina ready websites that can render themselves effectively on all kinds of devices and are platform agnostic are the need of the hour. Users desire themes with mail chimp functionalities, complimentary stock photos, payment gateway systems as offered in WooCommerce, shopping cart functionality with the insight to identify cart abandons and offer them steep discounts.

There are certain things that you need to take care while installing WordPress themes apart from the price and support offered.

First is the traffic, though WordPress can handle the high traffic but if thousands of users’ login simultaneously, then it causes the WordPress website to crash. This scenario occurs in e-commerce websites during festival sales and Magento is then used as a framework in order to handle the load.

Second is that proper foresight is required in terms of marketing effectiveness to ensure that the brand stays in sync with the tastes and preferences of its target audience.